by Michelle Cavé | Feb 6, 2025 | Uncategorized
Leadership manifests in diverse ways, shaping industries, influencing decisions, and driving change. Thought leadership and knowledge leadership are among the most debated yet frequently misunderstood concepts. While both are critical for positioning a brand or...
by Michelle Cavé | Jan 30, 2025 | Uncategorized
The role of “woke-ism” in brand communications has never been more contentious, as companies navigate a cultural landscape marked by deep divisions. The term “woke”—once a call for awareness of social justice—has evolved into a politically charged concept,...
by Sean Cavé | Apr 8, 2024 | Uncategorized
According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable...
by Michelle Cavé | Feb 26, 2024 | Uncategorized
While navigating last year’s convoluted global challenges, it’s evident that the nexus between PR strategies and real-world issues is inextricable. With socio-economic struggles, geopolitical tensions, climate change, and health challenges dominating the discourse,...
by Sean Cavé | Jan 25, 2024 | Uncategorized
The beginning of the year always presents a flood of predictions, trends and forecasts from industry experts, opinion leaders and those who want to jump on the bandwagon. After reviewing the plethora of social media trends for 2024, it quickly became evident that much...
by Michelle Cavé | May 20, 2023 | Uncategorized
Building brand equity is essential to any successful marketing and branding strategy, and modern PR plays a pivotal role in this process. The difference between what a company is worth and what it’s worth to potential customers is defined as brand equity. Brand...