by Michelle Cavé | Apr 21, 2026 | Uncategorized
Communications teams now face a far more demanding environment. The challenge goes beyond more channels, content, or faster news. Forces shaping trust, visibility, and reputation are shifting at once. AI governance, search habits, brand safety issues, and economic...
by Michelle Cavé | Mar 26, 2026 | Uncategorized
Public Relations (PR) is often reduced to a cost line item, yet its real value lies in judgement, something standard procurement frameworks are not designed to quantify. There is a growing tension in how organisations buy PR. Reputation, stakeholder trust, and...
by Michelle Cavé | Aug 13, 2025 | Uncategorized
In 2015, Brandfundi opened its doors with a simple promise: no inflated retainers, no jargon-laced fluff – just clear, clever, high-conviction communication that delivers results. Ten years later, that promise still drives us. But it’s grown into something bigger: a...
by Michelle Cavé | Jul 10, 2025 | Uncategorized
In 2025, the sharpest strategy in business isn’t built on rivalry – it’s fuelled by relationships. As markets shift, technologies accelerate, and stakeholder expectations multiply, the most resilient and innovative companies are embracing a mindset that may once...
by Michelle Cavé | Jun 4, 2025 | Uncategorized
There’s a quiet frustration shared by boutique PR and brand communications agencies: prospective clients approaching for proposals without a clear budget or brief. After a decade of running a small agency in this industry, I’ve seen this play out repeatedly, and it’s...
by Michelle Cavé | May 26, 2025 | Uncategorized
This week’s meeting between President Cyril Ramaphosa and US President Donald Trump was meant to symbolise cooperation and goodwill. Instead, it played out as a cautionary tale in high-stakes communication, one that every leader, diplomat, and brand strategist should...
