by Sean Cavé | Apr 8, 2024 | Uncategorized
According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable...
by Michelle Cavé | Feb 26, 2024 | Uncategorized
While navigating last year’s convoluted global challenges, it’s evident that the nexus between PR strategies and real-world issues is inextricable. With socio-economic struggles, geopolitical tensions, climate change, and health challenges dominating the discourse,...
by Sean Cavé | Jan 25, 2024 | Uncategorized
The beginning of the year always presents a flood of predictions, trends and forecasts from industry experts, opinion leaders and those who want to jump on the bandwagon. After reviewing the plethora of social media trends for 2024, it quickly became evident that much...
by Michelle Cavé | May 20, 2023 | Uncategorized
Building brand equity is essential to any successful marketing and branding strategy, and modern PR plays a pivotal role in this process. The difference between what a company is worth and what it’s worth to potential customers is defined as brand equity. Brand...
by Michelle Cavé | May 6, 2023 | Uncategorized
Reputation management is a crucial practice for shaping, monitoring, and maintaining the perception of individuals, companies, or brands among their target audience and stakeholders. However, certain aspects of reputation management are often neglected, leaving...
by Michelle Cavé | Mar 20, 2023 | Uncategorized
If you think there’s no such thing as bad publicity, just ask a public relations consultant or the likes of Ryan Lochte, Charlie Sheen, Prince Andrew, Kanye West, Boris Johnson and Donald Trump. Bad press is intensified by a media spokesperson who botches a media...