by Michelle Cavé | May 20, 2023 | Uncategorized
Building brand equity is essential to any successful marketing and branding strategy, and modern PR plays a pivotal role in this process. The difference between what a company is worth and what it’s worth to potential customers is defined as brand equity. Brand...
by Michelle Cavé | May 6, 2023 | Uncategorized
Reputation management is a crucial practice for shaping, monitoring, and maintaining the perception of individuals, companies, or brands among their target audience and stakeholders. However, certain aspects of reputation management are often neglected, leaving...
by Michelle Cavé | Mar 20, 2023 | Uncategorized
If you think there’s no such thing as bad publicity, just ask a public relations consultant or the likes of Ryan Lochte, Charlie Sheen, Prince Andrew, Kanye West, Boris Johnson and Donald Trump. Bad press is intensified by a media spokesperson who botches a media...
by Michelle Cavé | Feb 1, 2023 | Uncategorized
With the average person encountering up to 10,000 brand ads daily, the opportunity for brands to compete in the attention economy, let alone engage meaningfully with consumers, is becoming increasingly difficult. The rapid shift of power to consumers to decide how and...
by Michelle Cavé | Jan 10, 2023 | Uncategorized
The cost-of-living crisis is dominating the news cycle. In the UK, consumers must choose between heating or eating. At the same time, in the US, people struggle to afford healthcare, rentals, and groceries. South Africans have been feeling the financial pinch, too,...
by Michelle Cavé | Nov 23, 2022 | Uncategorized
DEI (Diversity, Equity, and Inclusion) and ESG (Environmental, Social and Governance) are not widely understood acronyms but have crept onto broader industry agendas of late. Accelerated by movements such as #MeToo and #BlackLivesMatter, as well as climate change and...
