by Michelle Cavé | Apr 14, 2025 | Uncategorized
The global public relations industry is standing at a pivotal moment. The newly released 2024–2025 World PR Report (ICCO World PR Report – ICCO PR), published by the International Communications Consultancy Organisation (ICCO) in partnership with insight agency...
by Michelle Cavé | Feb 28, 2025 | Uncategorized
In public relations and communications, an unspoken industry challenge has long simmered beneath the surface: ‘The unpaid pitch’. Agencies invest time, research, and creative strategy into proposals, only for potential clients to walk away with a free...
by Michelle Cavé | Feb 28, 2025 | Uncategorized
From boardrooms to classrooms, gamification revolutionises how we work, learn, and engage. By integrating game mechanics, such as leaderboards, rewards, challenges, and points, into real-world applications, businesses and educators are unlocking unprecedented levels...
by Michelle Cavé | Feb 8, 2025 | Uncategorized
Communicators and brand custodians often walk a fine line between tolerance and empathy. Do we ignore and accept certain behaviours to keep the peace, or do we initiate tough conversations that may ruffle feathers but ultimately lead to meaningful change?...
by Michelle Cavé | Feb 7, 2025 | Uncategorized
PR is PR, right? When businesses seek PR representation, they often wonder whether industry-specific experience is crucial or if the fundamentals of PR apply universally. Many agencies are asked for case studies, client lists, and examples of past successes in a...
by Michelle Cavé | Feb 6, 2025 | Uncategorized
Leadership manifests in diverse ways, shaping industries, influencing decisions, and driving change. Thought leadership and knowledge leadership are among the most debated yet frequently misunderstood concepts. While both are critical for positioning a brand or...
