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Brandfundi at 11: What Clients Gain from a Boutique Agency Built to Last

Brandfundi at 11: What Clients Gain from a Boutique Agency Built to Last

by Michelle Cavé | Jul 24, 2026 | Uncategorized

As Brandfundi celebrates 11 years, founder Michelle Cavé reflects on the commercial value of senior involvement, resilience and continuity. Brandfundi turns 11 this August, a significant milestone in a business environment where longevity cannot be taken for granted....
The Golden Age of Strategic PR Will Be Defined by Judgement

The Golden Age of Strategic PR Will Be Defined by Judgement

by Michelle Cavé | Jul 13, 2026 | Uncategorized

Earning trust is difficult. Losing it is easy. Artificial intelligence enables organisations to communicate faster, more often and across more channels. But greater speed and volume do not make communication more strategic. They make sound judgement more important....
Communications Under Pressure: Why Trust, Visibility and Reputation Are Shifting at Once

Communications Under Pressure: Why Trust, Visibility and Reputation Are Shifting at Once

by Michelle Cavé | Apr 21, 2026 | Uncategorized

Communications teams now face a far more demanding environment. The challenge goes beyond more channels, content, or faster news. Forces shaping trust, visibility, and reputation are shifting at once. AI governance, search habits, brand safety issues, and economic...
Procurement can buy PR. It cannot buy judgement.

Procurement can buy PR. It cannot buy judgement.

by Michelle Cavé | Mar 26, 2026 | Uncategorized

Public Relations (PR) is often reduced to a cost line item, yet its real value lies in judgement, something standard procurement frameworks are not designed to quantify. There is a growing tension in how organisations buy PR. Reputation, stakeholder trust, and...
Brandfundi at 10: A Decade of B2B PR, Reputation Management and Results

Brandfundi at 10: A Decade of B2B PR, Reputation Management and Results

by Michelle Cavé | Aug 13, 2025 | Uncategorized

In 2015, Brandfundi opened its doors with a simple promise: no inflated retainers, no jargon-laced fluff – just clear, clever, high-conviction communication that delivers results. Ten years later, that promise still drives us. But it’s grown into something bigger: a...
Collaboration is the New Competition:  Why Coopetition Defines 2025

Collaboration is the New Competition: Why Coopetition Defines 2025

by Michelle Cavé | Jul 10, 2025 | Uncategorized

In 2025, the sharpest strategy in business isn’t built on rivalry – it’s fuelled by relationships. As markets shift, technologies accelerate, and stakeholder expectations multiply, the most resilient and innovative companies are embracing a mindset that may once...
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Recent Posts

  • Brandfundi at 11: What Clients Gain from a Boutique Agency Built to Last
  • The Golden Age of Strategic PR Will Be Defined by Judgement
  • Communications Under Pressure: Why Trust, Visibility and Reputation Are Shifting at Once
  • Procurement can buy PR. It cannot buy judgement.
  • Brandfundi at 10: A Decade of B2B PR, Reputation Management and Results

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