Articles
Welcome to Brandfundi’s thought leadership hub. Dive into our collection of insightful articles covering the ever-evolving landscape of brand communications. Unlock the knowledge that empowers brands to thrive in today’s dynamic market.
The PR industry’s open-source problem: The unpaid pitch
Gamification: The game-changer of 2025
Empathy or Avoidance? The Communicator’s Guide to Difficult Conversations
Does Industry Experience Matter in PR? A Guide to Choosing the Right Agency
Thought Leadership vs Knowledge Leadership: Why One Without the Other Falls Short
The “Woke-ism” Debate in Brand Communications: Navigating Inclusivity in a Polarised World
Key Take-outs From the Hootsuite Social Media Consumer Report 2024
2023: The Year of Disruption The Intersection of Global Challenges and PR Evolution
Social media trends: Just an annual echo?
Building Brand Equity Through the Power of Modern PR
Neglected Aspects of Reputation Management and Solutions for Businesses
Botched Media Interviews: How Spokespeople Can Avoid Damaging Their Brand’s Reputation
Dominate the Attention Economy with a Branded Podcast
The Cost-of-Living Crisis Opportunity for Brands and Leaders
DEI and ESG Got You Questioning WTF?
Unwritten Pointers for a Public Relations Partnership Playbook
How can we give hope to our retail and brand sector next year, given the current global and local market uncertainty?
You Can’t Shrink Your Way to Greatness
A World Without Public Relations
