by Michelle Cavé | Feb 1, 2023 | Uncategorized
With the average person encountering up to 10,000 brand ads daily, the opportunity for brands to compete in the attention economy, let alone engage meaningfully with consumers, is becoming increasingly difficult. The rapid shift of power to consumers to decide how and...
by Michelle Cavé | Jan 10, 2023 | Uncategorized
The cost-of-living crisis is dominating the news cycle. In the UK, consumers must choose between heating or eating. At the same time, in the US, people struggle to afford healthcare, rentals, and groceries. South Africans have been feeling the financial pinch, too,...
by Michelle Cavé | Nov 23, 2022 | Uncategorized
DEI (Diversity, Equity, and Inclusion) and ESG (Environmental, Social and Governance) are not widely understood acronyms but have crept onto broader industry agendas of late. Accelerated by movements such as #MeToo and #BlackLivesMatter, as well as climate change and...
by Michelle Cavé | Nov 15, 2022 | Uncategorized
Wikipedia defines a partnership as “an arrangement where parties agree to cooperate to advance their mutual interests.” It’s a word that tends to be overused in business but can lack the substance to build a long-lasting and beneficial relationship....
by Michelle Cavé | Nov 4, 2022 | Uncategorized
Hope is a state of optimism and serves to relieve powerlessness and anxiety while promoting well-being. It’s a mindset that, even without certainty, provides comfort in an anticipated positive outcome. With all that’s going on in the world and its crippling impact on...
by Michelle Cavé | Oct 25, 2022 | Uncategorized
Recently, the international Organisation for Economic Co-operation and Development (OECD) published that the global economy is projected to remain subdued in the second half of 2022, before slowing further in 2023 to an annual growth of just 2.2%. While the world...
