by Michelle Cavé | Mar 26, 2026 | Uncategorized
Public Relations (PR) is often reduced to a cost line item, yet its real value lies in judgement, something standard procurement frameworks are not designed to quantify. There is a growing tension in how organisations buy PR. Reputation, stakeholder trust, and...
by Michelle Cavé | Aug 13, 2025 | Uncategorized
In 2015, Brandfundi opened its doors with a simple promise: no inflated retainers, no jargon-laced fluff – just clear, clever, high-conviction communication that delivers results. Ten years later, that promise still drives us. But it’s grown into something bigger: a...
by Michelle Cavé | Jul 10, 2025 | Uncategorized
In 2025, the sharpest strategy in business isn’t built on rivalry – it’s fuelled by relationships. As markets shift, technologies accelerate, and stakeholder expectations multiply, the most resilient and innovative companies are embracing a mindset that may once...
by Michelle Cavé | Jun 4, 2025 | Uncategorized
There’s a quiet frustration shared by boutique PR and brand communications agencies: prospective clients approaching for proposals without a clear budget or brief. After a decade of running a small agency in this industry, I’ve seen this play out repeatedly, and it’s...
by Michelle Cavé | May 26, 2025 | Uncategorized
This week’s meeting between President Cyril Ramaphosa and US President Donald Trump was meant to symbolise cooperation and goodwill. Instead, it played out as a cautionary tale in high-stakes communication, one that every leader, diplomat, and brand strategist should...
