by Michelle Cavé | May 26, 2025 | Uncategorized
This week’s meeting between President Cyril Ramaphosa and US President Donald Trump was meant to symbolise cooperation and goodwill. Instead, it played out as a cautionary tale in high-stakes communication, one that every leader, diplomat, and brand strategist should...
by Michelle Cavé | Apr 14, 2025 | Uncategorized
The global public relations industry is standing at a pivotal moment. The newly released 2024–2025 World PR Report (ICCO World PR Report – ICCO PR), published by the International Communications Consultancy Organisation (ICCO) in partnership with insight agency...
by Michelle Cavé | Feb 28, 2025 | Uncategorized
In public relations and communications, an unspoken industry challenge has long simmered beneath the surface: ‘The unpaid pitch’. Agencies invest time, research, and creative strategy into proposals, only for potential clients to walk away with a free...
by Michelle Cavé | Feb 28, 2025 | Uncategorized
From boardrooms to classrooms, gamification revolutionises how we work, learn, and engage. By integrating game mechanics, such as leaderboards, rewards, challenges, and points, into real-world applications, businesses and educators are unlocking unprecedented levels...
by Michelle Cavé | Feb 8, 2025 | Uncategorized
Communicators and brand custodians often walk a fine line between tolerance and empathy. Do we ignore and accept certain behaviours to keep the peace, or do we initiate tough conversations that may ruffle feathers but ultimately lead to meaningful change?...
