by Michelle Cavé | Oct 1, 2022 | Uncategorized
Public Relations (PR) is not enough to encompass all it does. In fact, 87% of PR professionals believe it’s a poor descriptor of the job. According to Muck Rack’s ‘The State of PR 2022’ report, 55% of agencies believe that the term needs to be...
by Michelle Cavé | Jun 3, 2022 | Uncategorized
The public relations industry has attracted its fair share of negative perceptions; some spawned from the traditional ‘good old days of PR’, others from agencies that promise the world and under-deliver, and the rest from pure lack of understanding. PR has...
by Michelle Cavé | Jul 12, 2021 | Uncategorized
Public relations has been the only profession I have known. I started back in 1999 when the company I worked for scheduled time daily for the team to queue with a floppy disc in hand to load all our emails onto the one computer that connected to a dial-up internet...
by Michelle Cavé | Jun 2, 2021 | Uncategorized
The Friends Reunion has a lot of people talking. The show was broadcast on Sunday, 30 May 2021, 17 years after the series ended, and I’m amongst those who felt it was somewhat random. Firstly, why are we revisiting this show almost two decades after it last aired?...
by Michelle Cavé | Nov 3, 2019 | Uncategorized
The Public Relations (PR) industry has fought to overcome its fair share of general negative perceptions throughout the years. We’ve been dubbed the “bums and balloons” in business and spin doctors, and let’s not forget the infamous Bell Pottinger stunts that...
