by Michelle Cavé | Feb 28, 2025 | Uncategorized
From boardrooms to classrooms, gamification revolutionises how we work, learn, and engage. By integrating game mechanics, such as leaderboards, rewards, challenges, and points, into real-world applications, businesses and educators are unlocking unprecedented levels...
by Michelle Cavé | Feb 8, 2025 | Uncategorized
Communicators and brand custodians often walk a fine line between tolerance and empathy. Do we ignore and accept certain behaviours to keep the peace, or do we initiate tough conversations that may ruffle feathers but ultimately lead to meaningful change?...
by Michelle Cavé | Feb 7, 2025 | Uncategorized
PR is PR, right? When businesses seek PR representation, they often wonder whether industry-specific experience is crucial or if the fundamentals of PR apply universally. Many agencies are asked for case studies, client lists, and examples of past successes in a...
by Michelle Cavé | Feb 6, 2025 | Uncategorized
Leadership manifests in diverse ways, shaping industries, influencing decisions, and driving change. Thought leadership and knowledge leadership are among the most debated yet frequently misunderstood concepts. While both are critical for positioning a brand or...
by Michelle Cavé | Jan 30, 2025 | Uncategorized
The role of “woke-ism” in brand communications has never been more contentious, as companies navigate a cultural landscape marked by deep divisions. The term “woke”—once a call for awareness of social justice—has evolved into a politically charged concept,...
by Sean Cavé | Apr 8, 2024 | Uncategorized
According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable...
