by Michelle Cavé | Nov 4, 2022 | Uncategorized
Hope is a state of optimism and serves to relieve powerlessness and anxiety while promoting well-being. It’s a mindset that, even without certainty, provides comfort in an anticipated positive outcome. With all that’s going on in the world and its crippling impact on...
by Michelle Cavé | Oct 25, 2022 | Uncategorized
Recently, the international Organisation for Economic Co-operation and Development (OECD) published that the global economy is projected to remain subdued in the second half of 2022, before slowing further in 2023 to an annual growth of just 2.2%. While the world...
by Michelle Cavé | Oct 12, 2022 | Uncategorized
Considered to be the founding father of public relations (PR), Edward Bernays, nephew of Sigmund Freud, is said to have developed public relations strategies shaped by his uncle’s theories on behavioural psychology. He believed that governments used political...
by Michelle Cavé | Oct 1, 2022 | Uncategorized
Public Relations (PR) is not enough to encompass all it does. In fact, 87% of PR professionals believe it’s a poor descriptor of the job. According to Muck Rack’s ‘The State of PR 2022’ report, 55% of agencies believe that the term needs to be...
by Michelle Cavé | Jun 3, 2022 | Uncategorized
The public relations industry has attracted its fair share of negative perceptions; some spawned from the traditional ‘good old days of PR’, others from agencies that promise the world and under-deliver, and the rest from pure lack of understanding. PR has...
