A B2B specialist Public Relations and Marketing Communications Agency
Brandfundi embodies many of the best qualities of an elephant, including strength, intelligence, empathy, adaptability, and leadership. We have established ourselves as a reliable and trustworthy partner for our clients. We are committed to delivering exceptional work that helps our clients achieve their goals.
Strength and Resilience
We have demonstrated strength and resilience by weathering economic and industry changes. We’ve remained steadfast in our commitment to our clients and have adapted our strategies to meet the evolving needs of our clients.
Empathy and Compassion
We place a strong emphasis on building relationships with our clients and fostering a supportive work environment for our employees. We prioritise our clients’ needs and are committed to delivering high-quality work that meets their expectations.
Intelligence and Wisdom
Brandfundi has a team of experienced professionals who bring a wealth of knowledge and expertise to the table. We leverage our intelligence and wisdom to provide innovative solutions and strategies for our clients.
Adaptability
Brandfundi has shown adaptability by being flexible and agile in responding to our clients’ changing needs. We are always looking for new and innovative ways to approach challenges and opportunities and are not afraid to try new things.
Leadership
Brandfundi has established itself as a leader in the industry, providing thought leadership and innovative strategies to help our clients succeed. We take a leadership role in our work, guiding clients towards success and setting the standard for excellence in their industry.
Who we are
Brandfundi exists to provide brand communication expertise to companies in the B2B space, helping to build, repair and/or protect brand reputations with integrity and professionalism. Michelle Cavé started the business in 2015, following a PR and marketing career that began in 1999. Agency experience spans across various sectors with specialist experience in corporate communication, issue and crisis management, content creation and corporate social responsibility.
Mission statement
Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.
Mission statement
Brandfundi is driven to shape and manage brand reputations through strategically creative tactics that serve to educate audiences, raise awareness, leverage brand strengths and opportunities, and align experiences with the brand promise. Through integration across the communication channels, and by holding the brand accountable, Brandfundi aims to grow and sustain the brand’s equity amongst its internal and external stakeholders.
Company Awards
2024 Innovation & Excellence Awards - Marketing Agency of the Year
2019 African Excellence Business Awards Best Boutique Marketing and PR Agency in Johannesburg
2020
Content Creation Service of the Year - Gauteng
2021/22
Content Creation Service of the Year - Gauteng
2022/23
Brand Communication Agency of the Year – Gauteng
Jury member at the 2019, 2020, 2021 and 2023 PRISM Awards, Africa’s most sought after public relations and communication awards.
Best Boutique Brand Communications Agency 2023 – Johannesburg.
Most Innovative Brand Communications Agency 2024 - Gauteng
Most Results-Driven PR & Communications Businesswoman 2023 - Johannesburg.
Best Boutique Brand Communications Businesswoman 2024 - Johannesburg.
SME Business Advertising & Marketing Award Winner - 2023.
International Women Entrepreneurs Award - 2024.
The team
What we do
We build and manage brand reputations by crafting and managing perceptions amongst internal and external audiences.
Strategy development and implementation:
Reputation Management
Using PR techniques to build, reaffirm or shift perceptions about a brand through consistent messaging, behaviour and share of voice.
Issue & Crisis Management
Identifying potential issues, and preparing a framework of responses through holding statements, FAQs and media training for key spokespeople to navigate each possible situation with considered approach.
Corporate Communication
Leveraging strategies and tactics to engage with internal and external audiences about the company’s business strategy and objectives.
Corporate Social Responsibility
Strategically supporting, sourcing and/or aligning the corporate social responsibility initiatives to the overall business or brand strategy.
Other services:
Writing:
Press Releases | Thought Leadership Articles | Blogs | Websites | Newsletters | Speeches | Brochure Copy | Case Studies | Company Profiles | Biographies etc
Content Creation:
Social Media | Design | Infographics | Podcasts & Vodcasts | Webinars | Advertorials | Internal Communication | Collateral Development/Marketing Communications
Training:
Practical PR Boot Camp Coaching (media relations, communication skills, research, content management and content planning) | Media Training | Social Media Masterclass
Brands that have trusted us
Career experience
Y&R SA • TBWAHuntLascaris • Standard Bank • SA Fashion Week • Vodacom • Team Barloworld • John Deere • Aqua Online • Wunderman • Nampak • N3TC • Adcock Ingram • Synectics • SABC (Corporate) • Sony • ITEC • Kemtek • Kelly • Sub Urban Films • Brother SA • Ericsson • International Hotel School • Taxifone • Tiger Wheel & Tyre • Pouyoukous Foods • Times Media Publishing • Nando’s • Cellfind & iFind • Clover Mama Afrika • Imperial Fleet Services • Coca-Cola Light • Switch Design • Corenza Para-C (Adcock) • Russian Bear • Lipton Ice Tea • Safety Lab
Testimonials
"This testimonial serves to confirm that Michelle Cave, trading as Brandfundi, was employed by myself as MD of Ikineo in August 2015 to create a PR communications strategy for the business .
Michelle and her comprehensive planning and implementation were key components of us being able to create positive PR for the company and key individuals. This enabled us to focus on our core...
"This testimonial serves to confirm that Michelle Cave, trading as Brandfundi, was employed by myself as MD of Ikineo in August 2015 to create a PR communications strategy for the business.
Michelle and her comprehensive planning and implementation were key components of us being able to create positive PR for the company and key individuals. This enabled us to focus on our core proposition while she managed through a seamless and competent strategy to:
- Grow awareness of our business offering amongst perspective client resulting on enhanced pitch invitations and business growth
- Reinforce existing clients’ engagement through Brand building strategies
- Continued creation of internal campaigns to facilitate and support staff wellbeing
Michelle was an integral part of the success of the agency, Ikineo for the 2 years I was involved in the business before I left to move to the United Kingdom. Her astute business acumen and ability to engage relevant stakeholder, media and digital channels all combine to build a strong brand message and seamless PR communications solution.
Michelle and Brandfundi will be an asset to any business."
"The best companies are ones that tell you something about your business that you didn't know or think to profile. I first started working with Michelle Cavé ten years ago at a large Worldgroup Agency where she headed up the PR department. Back then, her strengths were always in strategic deployment of PR disciplines across the agency and elevation Of both the reputation and profiling Of the agency...
"The best companies are ones that tell you something about your business that you didn't know or think to profile. I first started working with Michelle Cavé ten years ago at a large Worldgroup Agency where she headed up the PR department. Back then, her strengths were always in strategic deployment of PR disciplines across the agency and elevation Of both the reputation and profiling Of the agency in the network.
Her meticulous and steadfast strategic organisation Of all marketing co-ordination efforts, profiling and thought leadership always ensured that the agency was well positioned in the marketplace.
Engaging with Michelle years later with her own PR company Brand Fundi has proved to be incredibly rewarding and inspiring When I came to Michelle to help launch my new shopper marketing offering, she was instrumental in providing the critical pathway to a retail thought leader to position both the launch offering story, as well package the content to the channels with the most impact.
Part Of her consulting services were to develop the best narrative and ensure that the market offering was clear on our differentiation.
I have always appreciated that Michelle goes the extra mile to connect both the opportunity and space to stand out from the crowd quickly. For me, the Brandi Fundi offering is more than just a marketing PR consultancy, Michelle plays a very active and hands on role in seeking more strategic opportunities to put forward, and is super passionate about profiling for distinction versus just market exposure.
Michelle is also a great sounding board on thought pieces that are better tailored for the challenging climate a business operates in, and is not afraid to challenge a direction that may not be of value to a longer term vision.
Part of the reason I really love working with Michelle is the humility with which she works, and she gives a lot more to every project than you expect. You will always get more value than you probably paid for, which is not often in this business. Hold on!
"The ability to connect opportunities with strategic ways to reconsider how your business is profiled and accelerated is a truth strength of Michelle Cavé and the professionalism offered by Brand Fundi. Going the extra mile is more than the mile, it's pretty much the whole yard."