A B2B specialist Public Relations and Marketing Communications Agency

This testimonial serves to confirm that Michelle Cave, trading as Brandfundi, was employed by myself as MD of Ikineo in August 2015 to create a PR communications strategy for the business.

Michelle and her comprehensive planning and implementation were key components of us being able to create positive PR for the company and key individuals. This enabled us to focus on our core proposition while she managed through a seamless and competent strategy to:

1. Grow awareness of our business offering amongst perspective client resulting on enhanced pitch invitations and business growth
2. Reinforce existing clients’ engagement through Brand building strategies
3. Continued creation of internal campaigns to facilitate and support staff wellbeing

Michelle was an integral part of the success of the agency, Ikineo for the 2 years I was involved in the business before I left to move to the United Kingdom. Her astute business acumen and ability to engage relevant stakeholder, media and digital channels all combine to build a strong brand message and seamless PR communications solution.

Michelle and Brandfundi will be an asset to any business.

Debi O’Brien

MD Ikineo Customer Relationship Marketing Agency

The best companies are ones that tell you something about your business that you didn’t know or think to profile. I first started working with Michelle Cavé ten years ago at a large Worldgroup Agency where she headed up the PR department. Back then, her strengths were always in strategic deployment of PR disciplines across the agency and elevation Of both the reputation and profiling Of the agency in the network.

Her meticulous and steadfast strategic organisation Of all marketing co-ordination efforts, profiling and thought leadership always ensured that the agency was well positioned in the marketplace.

Engaging with Michelle years later with her own PR company Brand Fundi has proved to be incredibly rewarding and inspiring When I came to Michelle to help launch my new shopper marketing offering, she was instrumental in providing the critical pathway to a retail thought leader to position both the launch offering story, as well package the content to the channels with the most impact.

Part Of her consulting services were to develop the best narrative and ensure that the market offering was clear on our differentiation.

I have always appreciated that Michelle goes the extra mile to connect both the opportunity and space to stand out from the crowd quickly. For me, the Brandi Fundi offering is more than just a marketing PR consultancy, Michelle plays a very active and hands on role in seeking more strategic opportunities to put forward, and is super passionate about profiling for distinction versus just market exposure.

Michelle is also a great sounding board on thought pieces that are better tailored for the challenging climate a business operates in, and is not afraid to challenge a direction that may not be of value to a longer term vision.

Part of the reason I really love working with Michelle is the humility with which she works, and she gives a lot more to every project than you expect. You will always get more value than you probably paid for, which is not often in this business. Hold on!

“The ability to connect opportunities with strategic ways to reconsider how your business is profiled and accelerated is a truth strength of Michelle Cavé and the professionalism offered by Brand Fundi. Going the extra mile is more than the mile, it’s pretty much the whole yard.

Caro White

Founding Business Director Shopper Foundry

I contracted Michelle of Brandfundi in 2018 following a request to my business network for a high quality, owner run, bespoke Investor Relations and Communications company. She came highly recommended for my particular requirements. At the time I was co-founder and CEO of UBUCore (Proprietary) Limited, a blockchain based financial services startup founded in 2016 and preparing for a significant multi-market launch, including several digital asset exchange listings. Michelle proved to be as recommended, being highly professional, proactive, extremely punctual and strategic. Given that blockchain financial assets were new to the market, she had a lot to learn in a short timeframe and proved more than equal to the task. She is well connected and reputed in the financial publishing industry (where we were solely focused) and did a wonderful job of keeping many balls juggling simultaneously as we navigated our way around an unregulated space resulting in multiple changes to strategic and opportunistic thrusts throughout her tenure of about 18 months. Coming from a background in marketing communications, I have owned and run multi-disciplinary service agencies, including investor and public relations firms, and the old adage of what you put in equates to what you get out holds firm. Michelle had a tough task following the incessant changes we faced and never once faltered. That we didn’t use her to capacity was of our own making, and sadly were never able to test her capabilities fully. Michelle is quiet, attentive, discreet and a true professional. That said, she is no pushover and is not an order-taker, but quietly confident, firm and persuasive. She was a genuine pleasure to work with and I would engage her again without hesitation. When you work with Brandfundi, you work with Michelle. That is a rare and valuable asset to any business in a awash with medium and large players where the initial engagement is with the senior partners, whereafter you rarely see them again.

Justin McCarthy

Chief Executive Project Ubu